About Sonata

The Sonata programme is brought to you by SBC Group. It was created to help individuals find a pattern and way of working that benefits businesses financially and helps develop the ways in which that company operates.

Sonata is effective with all businesses however it is has been particularly developed for fast paced, venture backed, tech start-ups.


SBC Group

SBC Group has a highly skilled team of accredited professionals with training and education across multiple disciplines including teaching and education, accountancy, law, psychology, and neuroscience. This combination of knowledge allows us to integrate each discipline into our consultancy, helping to make a significant impact within people’s lives.

Our approach

The Four Quadrants is an approach based on the work of Ken Wilber ‘A Theory of Everything’. SBC uses the Four Quadrant approach and looks at four very distinct separate areas that we as human beings need to work on. We believe that, if we get to a level of functionality and mastery in all of these four areas of life, we will by definition be happy and lead a meaningful life.


The 'I' represents an individual's thoughts, emotions and motivations.


The 'IT' section represents the individual's personal skills (for example, how effective they are as an accountant or lawyer).



The 'WE' represents the culture within the business or enterprise.


The 'ITS' represents the overall systems in place for their business and their finances.
  • Yoni Sherizen, CEO Gabriel

    Simon helped us manage a complex transition period across multiple continents and cultures, including teams in New York, London and Jerusalem. His unique ability to push us as a team to confront key issues and build management structures around them was invaluable to our success.

    Yoni Sherizen, CEO Gabriel
  • Ivan Mazour, CEO Ometria

    Simon and his team have been absolutely instrumental to Ometria’s growth from a seed-stage startup to being the 7th fastest growing tech company in the UK, now employing almost a hundred people.

    Ivan Mazour, CEO Ometria
  • David Benigson, CEO Signal

    SBC has been with my company since its inception and their business coaching interaction with myself, has undoubtedly enabled the company to develop and mature into one of the leading companies in the communications marketplace. Their belief in me and ability to understand both the world of business and the human mind is an almost unique skill and without this synergy I doubt SIGNAL would be where it is today.

    David Benigson, CEO Signal
  • Stephen OTT, OTT Capital Ventures

    Working with Simon Bloom and his team has been essential for me in understanding the dynamics of starting up and growing a global business. His dedication, ability to unlock potential and attention to detail has enabled me to implement a holistic business model and approach, which is both vital and viable for the global climate we live in today.

    Stephen OTT, OTT Capital Ventures

May 11, 2021
Sonata Senior Management Team Training

Psychological Safety

It is understood that within companies today that Health and Safety is a critical component of all workplaces and over the last 10 years mental health […]
April 12, 2021

The ROI from being able to move from a Sales to Revenue function

In our last article, we detailed how coaching has moved from being a niche area of a business executive to a mainstream norm, as well as the possibility […]
April 12, 2021

Meet the Coach – Petra Breiner

About PetraPetra has been a Sonata coach for almost three years.   She has been focusing mainly on helping managers in start-ups grow and refine their skills, […]
April 12, 2021

The question is no longer why should you have a coach…the question is why don’t you have a coach?

Over the last decade or so business coaching has gone from a niche offering to more of a mainstream norm. Whereas in the noughties, when somebody […]
January 26, 2021

Standing on the shoulders of giants

A sad reality of success is that it can be lonely at the top. Anyone at the pinnacle of their field may find they have limited […]
January 19, 2021

Does Human Resources have a bad name?

Article authored and contributed by Susanne Jacobs – Sonata Coach Does ‘Human Resources’ have a bad name? On the surface can it be read as levelling […]
November 3, 2020

Meet the Coach – Diana Moffat

About Diana Diana is one of SBC Sonata`s Executive coaches. Diana brings her own insightful and analytical focus into the coaching sphere primarily within the Senior […]
November 2, 2020

Coaching Through Covid

Article written by Sonata Coach – Robert Cuming During times of national emergency and the consequent organisational change, it might be understandable that Company Boards and […]
November 2, 2020

Can Psychological insights help VC funds make better returns?

During the “noughties” I had the good fortune of being a VC for around 3 years. This was a Seed and Round A fund that was […]
July 21, 2020

Meet the Coach – Robert Cuming

About Robert Robert has enjoyed a career that has spanned Corporate Leveraged Finance work with Barclays Bank PLC through to leadership roles in the wellbeing and […]
June 25, 2020

The Blended Workplace

As governments across the world begin to unlock their economies and ease lockdown conditions, we are all contemplating the future of the workplace. An ongoing question […]
May 14, 2020

How to Skype (or Zoom) well…

As we find ourselves adapting to the new world we now inhabit and many of us are forced to work remotely, for the majority, this is […]